Print Media Advertising
Print media advertising is one of the oldest forms of advertising, next to word of mouth. When advertising law firms, advertising media print is a very effective medium. It’s versatile, adaptable, compelling and can easy target any desired market.
Print media advertising comes in many forms. While newspaper and magazine are popular advertising media print approaches, there are several alternative ways print advertising seeps into the public consciousness. Other successful print advertising avenues for advertising law firms also include law firm brochures, direct mail flyers, outdoor ads (billboards, bus shelters, bus advertising, subway print), and post cards.
Multiple print ads running in conjunction is known as an advertising print campaign. It’s built on a solid strategic position and conveys a single compelling message otherwise known as a “Big Idea.” When advertising law firms, it’s important that an advertising media print has a look, tone and style that make it unique to the firm.
When advertising law firms, print media advertising is an excellent way of reaching a specific audience. Print can target exactly those you’d like to reach through media placement, certain advertising media print buys that speak to targeted readers, such as trade magazines, local papers, direct mail, and outdoor ads strategically placed to gain the attention of those who’ll find the message and the advertising law firms do, relevant.
At Cepac, we’ve had tremendous success with advertising media print as a vehicle for advertising law firms. Whether it’s law firm brochures, magazine print campaign or an outdoor ad, our staff of skilled marketing strategists and talented graphic designers and writers delivers. We believe in an intelligent creative product and high quality production. Our mission is to help you get noticed and get new business. Our clients attest to the quality of our work and service.
A satisfied client writes this in reference to a law firm brochure we designed:“I wish I could take credit for this brochure; however, the majority of credit must go to Kevin Quinlan and Cepac Communications for the great job they did for us with the design of both this brochure and the ad we have running in the Florida Bar News. As an Executive Committee member of the AFTL I know that you do not need an introduction to Cepac. Even though they have been doing great work for the Academy for years, we only recently solicited their help for our advertising campaign. It was a mistake to wait as long as we did. They have exceeded our expectations in every respect. It is without reservation that I recommend them to you for all of your advertising needs. Not only is the quality of their work exceptional and professional, they are great people to work with.”