Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Broadcast Media for Law Firms

Many large law firms seem to continually increase their TV advertising budgets in all broadcast markets, which leave smaller firms feeling at a disadvantage when it comes to effectively marketing themselves due to their budgetary limitations. A smaller marketing budget should not preclude the smaller firms from marketing, and there are ways that these firms can increase the success of their marketing efforts.

That said buying your own media and saving the 15% commission is definitely not one of those ways. Aside from the fact that it is a full time job that requires substantial knowledge, it is akin to a layman litigating his own case in court. When you call a local TV station, your call will be passed on to a sales person whose job it is to sell you air time on their station. Even when you get a highly experienced salesperson that researches your practice and its competitors and understands the marketplace; they have a vested interest in having you spend as much of your budget as possible with their station.

In addition you will be quoted full retail rates from the rate card. Ad agencies with professional media buying services are not only quoted wholesale rates, they have a greater understanding of how the rates are constructed. In practice, the 15% is not so much an agency commission as it is a discount for the volume of business an agency can send to a station. After all, your law firm is a single client with a specific budget. Agencies can send many clients to a station in a market that they work in consistently. When you use an ad agency to recommend and purchase your media, the skill set that they have can actually get you greater exposure for the same dollars, even with the 15% commission.

An experienced media planner knows that there is more to the decision than just dollars and rating points. The specialized knowledge of your sphere of business and your marketing objectives are just a couple of the considerations. By buying certain types of schedules we are able to add value to your buy and ensure a lower pre-emption rate. After all it doesn’t matter what the spots cost if they never run, or if your make goods are run at the wrong time. Our media director has over 30 years of experience and understands how the stations build their rates from the bottom up. That provides the opportunity to receive upgrades to higher value spots when your spots don’t run as planned. The long-standing relationships he has built and his influence help to not only ensure that you get what you pay for, but even more bonus weight in the schedule to help meet your law firm’s marketing objectives. Most law firms wouldn’t even know what to ask for to get the extras.

While it may be impossible to have greater visibility than a large firm that is outspending you geometrically, the right tactics and knowledge help level the playing so that you can carve out your own niche and grow your business while working with a budget that is livable and realistic.