Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
SEO For Corporate Law Firms - The Missing Link?

When we talk with large corporate law firms with strong regional or national reputations, they often wonder why SEO and our proprietary news engine products would be a valuable tool for their firms. After all, the types of clients that they seek to attract are not searching for counsel on the Internet as is often true for consumer attorneys, such as personal injury or family law firms.

As has been often reported in the news, many employers and college admissions professionals are now looking at social marketing sites like Facebook and Myspace to get the type of information that their applicants don’t include in a resume or application. In advertising terms, they are looking beyond the veneer and exploring the “brand” of their applicants. Corporate law firm marketing can also favorably influence their brand image by selectively using social media, and by publishing articles and news features on the Internet that illustrate their expertise, intellect and successes.

One of the key benefits of the Internet, and our news engine products in particular, is that they provide a venue that does not in any way feel like an advertisement, but the end result is that is exactly how they function. For firms that limit their advertising to trade publications and memberships in associations, publicity and news broadcasts that you can control are among the best practices to promote your firm. When distributed properly, many articles will subsequently be picked up by top news sites and further add to the respect attributed to your firm.

Although a large law firm’s reputation may get them consideration by clients large and small, as part of the due diligence in hiring their services, many potential clients Google their candidates to get a feel for their credibility on the web, aside from the firm’s web site. Nothing can take the place of a good reputation, but for many firms with names that include highly regarded departed attorneys, potential clients are much more interested in the future than they are in history.