Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Attorney Web Video Production

With the focus on web 2.0 and the incorporation of more and more social media components in web marketing, the creation of strictly-for-the-web videos for law firms, is causing a lot of buzz. While attorneys have often included their TV spots on their web sites, the crafting of more personalized content for the web can make all the difference between a click-through and a click-off.

We employ several different types of videos for our clients’ web sites and for use on some of the other social media platforms that allow the sharing of videos. We recommend the use of a video to welcome visitors to the site, brief explanations of the various personal injury, family law or other areas of practice, individual attorney profiles and client testimonials.

We find that by integrating videos throughout our clients’ sites, rather than just creating a single video page, we are able to make the entire experience more personal and engaging. Video marketing for law firms offers way more than just information and really makes it a lot easier for the visitor to make the decision to call the firm or fill out the contact form. The videos offer a higher level of confidence and an actual connection to the attorneys featured versus a less dynamic web site.

Nothing is more compelling than a client testimonial and in states where there are no restrictions on including them we incorporate them into the home page or on a separate client testimonial page.

All video productions should start with well crafted scripts based on an interview/dialogue process and have a professional director, camera operator, teleprompter, audio & lighting technicians, and editors working closely from pre-production right through shoot day and into post production. Professional video production for your law firm should look nothing like your home videos.

Once edited and completed, the videos are compressed so that they load quickly for visitors to your website and can be easily syndicated on video sharing sites like YouTube. Each of these syndicated videos is optimized to create a superior visibility profile and maximize the potential for web traffic. And more traffic leads to more new cases.

With the information obtained from your website in hand, and the personal connection established by the web videos, potential clients may already be convinced that you are the law firm for them.