At Cepac, we are committed to providing our clients with all-inclusive marketing. An important component of advertising law firms is media buying. It is the how a firm builds awareness and is a necessary ingredient in any successful marketing campaign. We believe that sound media buying decisions are based on solid experience and added value. When making media buying decisions, working with the right person can make all the difference. When you’re working with Cepac for Media Buying, you’ll benefit from vast experience and track record of our Advertising Media Planner, Rich Levy.
With thirty-seven years of broadcasting experience, Rich is an industry respected Advertising Media Planner who knows the art of negotiating rates with stations and placing schedules. As a former Broadcast Executive, Rich was responsible for setting rates for the stations he represented. He understands the psychology behind media buying decisions and is familiar with the pricing philosophy that stations work with when setting their rates. Knowing what the bottom of the station’s rate card is and how stations price their spots is a Cepac advantage and allows us to deliver better value for your budget.
When it comes to advertising law firms and media buying decisions we know that buying schedules is more than just dollars and ratings. It’s experience and logic. It’s the knowledge and wisdom of our Advertising Media Planner. It’s our experiences as a marketing consultant specializing in advertising law firms. At Cepac, we work with you to make media buying decisions that reflect your goals, not the station’s desires. Advertising law firms is our business. We understand the nuances of what you do. Because it’s a specialized field, it needs special consideration, especially when it comes to media buying decisions. We buy schedules that will deliver for your business rather than accept what the stations want to sell.
We understand it’s your money. When it comes to media buying decisions, our Advertising Media Planner will work with you to meet your budget and marketing objective. Our goal is to add value to your schedule. We provide automatic upgrades whenever a spot is missed or pre-empted. We will always insure that you receive equal or better for any spots that may not have aired. Because stations air your schedule as it was placed, they don’t necessarily give you higher valued spots. At Cepac, we’ll insist on upgrades to your schedule if it does not air properly. We make sure you get what you pay for and more.
When you work with Cepac, you’re working with experienced professionals like our Advertising Media Planner, Rich Levy and our dedicated team of marketing experts who specialize in advertising law firms. When it comes to making the most of your media buying decisions, let us help you get the best value through experience and knowledge.