Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Brand Marketing for Personal Injury Attorneys

After years of working with all types of clients, I have found that one of the hardest tasks in advertising is creating a brand for a “par” client says Rene Perras of CepacLaw.com a lawyer internet marketing studio.

In all advertising we strive to distill a brand essence from all of those qualities that make each of our clients distinct.  This is not just a slogan, but also an underlying creative strategy that should be mirrored in every touch point for that brand.  The process involves taking the unique features of a client and translating them into the functional and emotional benefits to their consumers. What these qualities mean to a consumer and how they make them feel about that product or service.  How they would describe this brand if it were a person.


The real challenge is when trying to determine a brand essence for an entity that is very similar to others in its category.  Best retail example are car dealerships like BMW.  Each dealer sells the same car, so they can’t say that their product is superior. Each can sell them for the same price, so they can’t say they are better priced, (although they try to). And each offers certified factory service, so they can’t say that their technicians are special.  So how do you clearly differentiate each dealership, create a brand and make them stand out from the clutter?


That is the real challenge and it mirrors the task when trying to brand a personal injury law firm or attorney that serves the public in the same way that many other firms do. That is especially true when the state Bar limits the manner in which a law firm can describe itself or its members.  Even more so when each firm portrays what makes them different exactly as many others.


The best advice I can provide is to realize that an ad or brand is like a magnet. It will attract some consumers and repel others.  Think hard about what it is that makes you truly special and include rational reasons for your prospects to make that emotional decision to contact/hire you.  Reduce all of the tangible “facts” of why your firm is the right choice for a client to a couple of sentences and then clearly define how these characteristics will benefit your clients on an emotional level.  It can’t just be about your service as your legal peers also offer quality service.  Once you can concisely verbalize what makes you unique, you have a starting point.


Of course, the challenge of defining your law firm’s brand is also why I recommend having lawyer marketing professionals on your team.  Attorneys write and think differently than marketers and utilize entirely different skill sets.


It is important to partner with legal marketing specialists, as the higher your firm sets the bar for your advertising, the higher the Bar will set its limits on what message you can convey