Any fool can make soap. It takes a clever man to sell it.
- British soap maker Thomas J. Barratt, 1865.
Strong, persuasive advertising is not smoke and mirrors. Effective advertising is based on market insight, strategic thinking and sound creative solutions. At Cepac, when we are advertising law firms and developing Internet marketing for law firms, we begin with a marketing strategy. Advertising law firms requires a special knowledge. At Cepac, we understand the intricacies of marketing and advertising law firms.
To achieve a law firm's goal, we start by first understanding the law firm and its target audience. Who are they, what are they looking for and how do we best reach them? When advertising law firms and developing Internet marketing for law firms, we begin by determining what makes one law firm different from its competitors; the firm's added value. This is developed into a unique selling proposition, a factor that defines a firm's competitive edge. We create a marketing strategy around the law firm's competitive strength in the form of a compelling message or idea. This idea becomes the foundation for all marketing communications. When advertising law firms, we build a firm's marketing campaign on solid ground.
At Cepac, we'll find the most effective strategy and campaign to reach a firm's desired goal. Whether it is in the form of law firm brochures, Internet marketing for law firms or broadcast advertising, Cepac is a full-service agency that has the experience and resources to execute a marketing campaign in multiple media with a distinctive voice and high-production values.
Cepac’s services for law firms include:
- Television production
- Media planning
- Public and media relations
- Marketing plans
- Market research
- Search Engine Marketing
- Blog creation and maintenance
- Online press releases
- Web site design
- Print advertising
- Radio advertising