Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Blog Marketing for Injury Lawyers

The only thing worse than having a terrible web site that everyone visits, is having a terrific site and keeping it a secret. There is no doubt that you can drive traffic to your web site through traditional advertising like TV or print, but one of the most effective ways is through search engine marketing by optimizing your site. In traditional advertising we often talk about top-of-mind awareness, where your name is the first that comes to mind when a potential client needs your service. A successful SEO program ultimately creates that situation in a more tangible way. When someone is actually searching for a personal injury attorney, for example, your site can be there when they’re looking. Your firm does not have to be top-of-mind, because your site is top-of-page in Google and the other search engines.

SEO is the current buzzword of the marketing world because it provides you with the opportunity to connect with potential clients who are actually looking for an attorney right now. Simply put, SEO is the process of engineering the architecture and adding key word rich content to your web site to make it as search engine friendly as possible, which ultimately leads to more new visits and potentially more new clients.

Although most marketing savvy attorneys may have great insight as to what terms their potential clients are searching for, the best approach is to learn as much as you can about optimization and then hire an expert to do the actual work.

That is because SEO is labor intensive and requires a full time effort. Two of the most effective ways to favorably influence Google’s spiders, that “crawl” through sites looking for a wide array of factors, are by adding key word rich content that reflects the terms potential clients would use to find your site, and encouraging other sites to link to yours.

That said, although adding useful, interesting content that contains key words targeted to your practice area and geography will help, stuffing it with key words may have actually have a negative effect.

The same is true for link building. Encouraging other sites to link to your site can be one of the most effective SEO tools. Publishing articles on blogs and web press release services can help accomplish this. But again, overloading your site with links from sites that the algorithm considers to be less than high quality may also result in negative rankings.

So what should be your next step? Read as much as you can, search for, and look at other sites that mirror what you believe your potential clients would look for, and then hire a full time web-marketing firm to work closely with you. That is the best approach to ensure that your efforts result in increased web traffic and a greater quantity of leads. Nothing can replace an SEO specialist armed with the knowledge of Google’s ever changing criteria that are designed to reward the best sites and prevent web search manipulation.