Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Marketing for Law Firms-Why Tried and True Marketing Methods May Not be Enough

Lawyers who depend strictly on traditional marketing techniques are quickly learning that many “tried and true methods” no longer perform like they used to. Attorneys could dramatically improve their results by updating their marketing programs to include more current practices.

Many attorneys have adopted the latest courtroom technology to enhance their presentations of complex evidence to the regular folk that typically make up a jury. Videos, high tech medical graphics, accident reconstruction animation, and other trial technology significantly support a client’s case, which is so important especially when the stakes are so high.

I have always found it interesting that many law firms will invest in the technology to prove a case, but somehow forget to invest in the technology that will get them the case.

Many trial attorneys rely almost exclusively on referrals for new business. Depending on referrals as a singular source of new business, places your future in the hands of other attorneys. Many referring attorneys will only send business to a law firm that they believe can and will reciprocate. Still others depend on good PR and having a PR firm that gets them headlines in the news. Many firms find that they get good placement but that quite often, it doesn’t translate into new business.

Now I am a firm believer that all of the traditional marketing methods still have a strong place in the media mix. TV, targeted mailers, newsletters and other traditional advertising all have their strengths and weaknesses especially in a need driven business like plaintiff’s law firms. That said, now is the time to invest in web based marketing that includes SEO, social media and a strong news/press release generating strategy.

By elevating your firm to a leadership position with the search engines on the web, your firm will be able to create a synergy between all of the components of your marketing plan and achieve a greater sense of control over your firm’s destiny. All of the components work together, but the added value of a strong web based marketing program keeps you in front of those potential clients when there is the greatest chance to influence and capture their attention. Adopting the technology and working with a professional SEO firm for lawyers can make all the difference.

With so many people receiving their news and current events over the web in place of more traditional venues, it only makes sense to include web marketing in your tool box.