Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Legal Website Content for Attorneys

Whether you are creating a new website, or redesigning, updating or just adding new copy to your current website, I cannot stress enough how important it is to have high quality content. Web content may actually be more important than the physical look of the website. The legal writing should be crafted to keep visitors to your website engaged and to impress the search engine spiders.

Both of these goals are of great importance. Nowadays, web travelers have a uniquely short attention span, so if the content on your website is boring, uninformative or overly repetitive, your website may suffer a high bounce rate. That means that visitors arrive and leave rapidly and obviously don’t take the time to fill out a contact form.

As the cliché says, “the message is the medium,” so the first impression gained by a new visitor will determine their future potential as a client in less than a minute. Your law firm needs to be positioned properly in the minds of your website’s new visitors, as this is the first step towards building a relationship with potential clients. It is key for your web content to clearly define the strengths and attributes that separate your law firm from the rest of the field. Also important is to define the types of cases and areas of practice for which you would like to attract new clients. Legal practice area specific content will help target both your prospects and influence the search engine spiders, especially when the content is keyword rich.

Why is appropriate content important to the search engine spiders? The content on your website is just one of many criteria processed by the intricate algorithms utilized by Google and the other search engines to help determine your site’s importance and therefore its page rankings. Although page ranking is not the only measure of success, attracting and converting prospects to clients is essentially a numbers game. The more qualified and informed unique visitors your site has, the greater the chance that your law practice will grow.

Ultimately, the quality and tone of the legal content writing for your website will have a snowball effect. Better web content will help achieve better search engine rankings for your site, which leads to more unique visitors, which leads to more visitors filling out a contact form and potentially becoming new clients.