Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Is SEO All About Trust?

Because web marketing and SEO are more recent marketing opportunities than TV, radio, direct mail or print, and the results are more intangible than a TV spot or direct mailer that you can see or touch, clients often feel that jumping into SEO is strictly a matter of trust.

While I wouldn’t recommend working with any marketer that you don’t trust, there are tools that will go a long way to eliminate the feeling that the web is just smoke and mirrors.

The following two questions and answers will clarify some of the larger misconceptions about web marketing.

Does anyone really look for lawyers on the web and how do I know what they are looking for?
There are absolutely thousands of people looking for attorneys and information about personal injury, divorce and other types of law firms in your geographic area every day on the web. We are able to determine a rough estimate of how many searchers there are and what they are looking for by performing extensive key word research and analysis. By honing in on these key words and associated themes a targeted marketing program can be devised for your firm.

Can you really measure the results and show me that my investment is paying off?

Naturally, the best way to know that your investment is paying off is by the number of new cases your firm generates. Since it is a numbers game, the more new web visits you achieve, the greater the potential for new cases.

We utilize custom web analytics to determine the quantity of new visits to your site, what pages that they land on and how long they stay. We even can tell where they are located and what type of browser they use.

To track visitors that use your site to obtain information to make a decision and later call you, we place a web site specific phone number on your site that provides detailed reporting of who called, where they called from and how long the call lasted. More in depth info can also be acquired such as the number of unique calls by day, week or month.

These examples are just a couple of the basic tools in the SEO engineer’s tool kit that make web marketing much more than a matter of trust.