Television Advertising
Television advertising for law firms can forever change your business. Why? Because suddenly, you have a prominent presence in the public’s eye. Your law firm advertising has entered the household.
Television advertising for law firms is highly effective. Our clients have found that law firm advertising in the form of television commercials has helped them generate new business. The benefits of television advertising are many: it creates a brand identity; it gives your firm a voice and style with powerful visual impact. It is an effective way to reach a specific target audience and seed your firm’s unique message in the public’s mind. It is highly visible and has wide reach. It speaks to your desired audience in a dramatic, compelling way. Big brands have relied on television advertising for decades as a valuable sales tool because of its efficiency and persuasive powers. Why not law firms?
At Cepac, we are proud to offer our clients full service television advertising. Our award-winning advertising creative professionals deliver sound advertising campaigns built on strategy and vision. An award-winning documentary and feature film director-producer leads our television production department whose standard is nothing short of excellence. When it comes to television advertising for law firms, we believe in out-of-the-box thinking and high production values. We deliver quality.
Television advertising for law firms comes in the form of 30 second, 15 second or 60 second spots that reinforce a firm’s message, name and phone number. A television campaign, which contains two or more spots, is built on a single compelling message (a “big idea”) and sound marketing strategy. The benefits of television advertising for law firms can make all the difference in creating awareness, building success and gaining new business. It is highly effective at positioning a law firm to create awareness, plant a message and gain new customers. Just ask our clients.
A testimonial of quality:“Nobody does the caliber of work like Cepac. Cepac’s work has increased our perception of quality in the marketplace, high quality ads are directly perceived by clients as high quality service. They’ve improved our image to the public. When you deal with experts like Cepac, you get expert results. We used to have the cable company cut most of our television ads in the past, and it looked it. But Cepac’s high quality television ads generated exceptional results. Our business has changed dramatically as a result. The quality and the quantity of cases have gone up. We’ve had a 40% increase in business. We went from having cold run of the mill ads to the best personal injury ads in central Florida. Our business continues to grow. The feedback from clients and local judges is extremely positive. If I were to sum up Cepac in one word, it would be, ‘Exceptional.’”
