Law Firm Marketing

& Legal Internet Advertising

Attorney Websites

Lawyer Marketing101
IMA Award - The Outstanding Achievement award is the second highest honor bestowed by IMA and an extremely challenging award to win. Gailor Wallis & Hunt Website (awarded February 2010), under the category 'Legal', has won the IMA Outstanding Achievement Award with an overall score of 467.
IMA Award
Marketing Law Firms, Building a Distinctive Image
At Cepac, we believe that building an image isn't just reserved for big brands
Marketing Law Firms
We specialize in Lawyer Website Design, Search Engine Optimization for Lawyers, Press Release Writing / Distribution for Attorneys including Blog Writing and Management.
Lawyer Website Design
Google SEO
Google SEO
We are a boutique lawyer marketing agency with a mission: to bring the power of big brand advertising to the legal field. We specialize in legal TV advertising and marketing law firms using everything from traditional advertising to Internet promotion for attorneys. We are dedicated to creating value-added marketing strategies and fresh ideas for the legal profession.
marketing law firms
  • Internet Advertising / Marketing using SEO, Social Media, PPC
  • Web Design for Lawyers - Law Firms, Single Attorney Web Site Designs, Media Buying
  • Law Office Print Advertising - Brochures, Postcards, Direct Mail, Magazine Ads, Printing
  • Web 2.0 Social Media using Google guidelines makes our legal web marketing ahead in lawyer lead generation. Just being found on the 1st page of search engines is the story of the past. Conversions take place with social media traffic generation using well crafted web 2.0 design and marketing. See our Press Release on Legal Web marketing using Web 2.0 for the legal industry.
  • Television Advertising
Web Design for Lawyers
We're different from other law firm publicity agencies because Cepac builds relationships with our clients. We're your partners.
We get to know your law firm and work together with you to find the most effective way of reaching your goals. Our clients trust us not only because we know the complexities of law firm advertising and Internet visibility for attorneys, but because we also understand and respect the high standards of the profession. Cepac is a full-service communications company with 20 years of experience branding law firms. Our work has earned the confidence of attorneys and law firms across the nation.
We're your partners.
Custom Web Site Solutions with Search Engine Optimization
At Cepac, we just don’t just create custom web design for lawyers, we also offer web site tools that help you stay ahead of the curve, like our Content Management System, which empowers you with the ability to revise, edit, add news or refresh your own site, at your discretion.
Cepac believes in creating distinctive branding campaigns with a meaningful message. We are committed to building on the image you've worked hard to establish over the years.
Our vision and dedication to promoting law firms is evident in our solid law firm marketing strategies, unique creative solutions and our quality production. We also specialize in Hispanic-Latino targeted marketing.

It's what sets our firm apart from other advertising agencies.
Let us show you how our expertise in law firm advertising, lawyer website design can set you apart.
New York | San Francisco | Palm Beach | Dallas | Montreal
law firm advertising
Marketing Budgets For Law Firms

Clients often ask us how much they should spend on marketing their personal injury law firm each year. Here are a couple of tidbits of information to start off your thinking in the New Year.

Typically regional defense firms with under a hundred attorneys will spend around 3-4% of their gross annual fees, exclusive of firm marketing staff and consulting fees. By reviewing what the average firm of that size and stature in your geographic area will bill in fees, you can estimate what they spend to grow their business.

Determining what you should spend will depend upon your location, the size of your firm, your firm’s areas of practice and your expectations for the results of your efforts. If your goal is to increase your client base for existing practice areas or add new practice areas your costs may be greater than if you are just trying to maintain your revenue stream.

Advertising costs vary by market, so the larger the market you are located in, the more it will cost to create a noticeable presence. For example, TV advertising in the New York metropolitan area is by far more costly than in Indianapolis. The broadcast costs are largely based on the number of viewers. That larger population also equates to a greater cost in other types of advertising, such as newspaper, radio and outdoor, as the cost to reach as many potential clients as possible is based on a cost per thousand.

If your firm focuses on personal injury, bankruptcy, family law or other consumer based practices you will most likely require a higher budget. Anecdotally, clients generally feel that they have gotten the greatest bang for their buck when they spend 15%-20% of their gross annual fees for their marketing programs. Your marketing will have to focus on referrals from other law firms and by reaching as many new prospects as possible, whether it be on the web, in print or broadcast, or better yet, a combination of all three.

So why is it that defense firms can get away with allocating such a smaller percentage of their fees to marketing? It is because their targets are easily identified, more easily reached and each potential client may represent many new cases as opposed to a single plaintiff or a few referrals from another firm that does not litigate the same types of cases as your firm. Many of their clients are insurance company claims executives and corporate counsel at large corporations. These clients read the same trade publications, are members of the same organizations and travel in the same circles.

While these guidelines may provide you with a great starting point, the fact is that you should work closely with a law firm marketing agency to assist you in determining what your marketing budget should be. There are reasons that may justify increased spending and there are reasons that might indicate the opposite.