Law firm marketing and advertising requires a special understanding of the intricacies of how law firms operate, how they acquire new clients and the areas of practice that can be the most fruitful for each firm, based on their culture and experience and the prevailing legal environment.
Understanding a law firm’s target audience and the best ways to reach them and clearly differentiating the core values of a law firm by determining what makes them unique and gives them a competitive edge is but one way to fulfill their goals.
With more than 20 years of experience creating breakthrough marketing for lawyers, we have arrived at the understanding that the future of law firm marketing must include many more elements for it to achieve the highest ROI possible. We believe that in order to achieve the greatest level of success in the short and long term it is essential to have a more holistic approach by evaluating the entire “being” of the law firm.
To achieve that goal, Cepac has partnered with a team of experienced business operations and financial experts to assist in the creation of long term marketing and management plans for law firms. Our experts perform a complete financial, operational and business development assessment of the firm and then collaborate with our marketing experts to develop an integrated long-term business plan.
Our joint experience has demonstrated that this new approach creates a more stable environment for client acquisition and marketing and ensures greater productivity and profitability. By establishing well-defined benchmarks and objectives, our marketing plans offer the best opportunity for successful targeting of prospects and a focus on the types of cases that are actually the most profitable, rather than the ones thought to be so.
With a more productive client acquisition strategy in place coupled with more effective marketing a crucial component for success is the ability to maximize the time spent processing cases, reduce the time spent managing the firm and optimize the infrastructure of the firm. This symbiotic approach will become the new paradigm of law firm marketing with the end result being the improvement of productivity, profitability and stability for your law firm.
Contact Cepac now to learn more about our services.
