Nothing is more critical to any business than the development and acquisition of new clients. Almost more importantly is the ability to develop an understanding of not just how to achieve this goal, but to also understand the type of clients and cases that are truly the most profitable for a law firm, in spite of what may be conventional wisdom.
Our consultants’ assessment of the overall operations of your law firm is the key starting point to clarify what are actually the most fruitful cases for your firm rather than those which you may believe to be the most profitable. In many cases we have found that our clients have focused on types of cases that are more labor intensive than others, yet produce less revenue to the bottom line. Our assessments and recommendations can help free up your attorneys’ time so that they spend the minimum amount of time with maximum results by focusing on those types of cases that generate the most net revenue. These cost-benefit analyses are a breakthrough in building and sustaining your firm now and in the future.
For more than 20 years Cepac has produced breakthrough advertising for law firms that have clearly branded our clients and separated them from the rest of the pack. With this new focus on what are empirically proven to be the best cases to target, our efforts can be that much more on point. Our experts will help your firm develop marketing and case acquisition plans that make the most sense for your firm’s financial and professional goals.
In addition to advertising and marketing, our professionals will also provide guidance on the best approaches for collaboration with other law firms. Case collaboration is mission critical and therefore it is vital to have fee-sharing agreements in place that protect your firm’s financial and operational interests along with your reputation. Our experts will negotiate on your behalf to ensure that all fee-sharing arrangements are in place for those cases that they recommend that you share or assign to other firms, so you can focus on those that are best suited for your firm to handle on your own.
All in all, a total package that is designed to promote your firm, its future and create a safe environment with the greatest potential for growth and success.
