Tuesday, March 19, 2024
At Cepac, we're committed to taking legal advertising to a higher level.
Newsroom home  / Marketing 101 for Lawyers

Marketing 101 for Lawyers

How many times have you heard a friend or business associate rave about the web site that they are going to have built for their firm with all of the “latest bells and whistles”?


/// 12/03/2008

Print & Social Options

How many times have you heard a friend or business associate rave about the web site that they are going to have built for their firm with all of the “latest bells and whistles”? Even worse, how often have you visited one of those sites that had so many “cool” effects that it drove you away?

Often, there is music that you can’t turn off, irrelevant Flash intros that are way too long, graphics in place of text and navigation that is designed to be cute rather than functional. Most of these “special effects” should be left for video gaming and nowadays everyone wants instant gratification on the web.

The fact is, that it isn’t creative if it doesn’t sell. The questions that you should be asking yourself are what will this site do to promote the image of my firm and help educate clients and potential clients? Will anyone be able to find me on the web if they are searching for an attorney? Is my site consistent with my unique brand?

Only the bells and whistles that work in the background to make your site work effectively for search engine optimization; capturing data and making the user’s experience memorable are worth the cost.

Driving prospects to your site and getting them to submit their contact info. Now that’s creative.

For lawyer marketing services contact - Cepac.com Lawyer Marketing Firm 



[Post to Twitter] Tweet This Post 



Social Media Tags:  bells and whistles, search engine optimization, marketing 101, lawyers,

Press Release Contact Information:

New York
420 Lexington Ave., Suite  2834
New York NY 10170
212-759-1126
San Francisco
548 Market St.,
Suite 62441
San Francisco CA 94104
415-655-1932
Palm Beach
215 South Olive
Suite 300
W. Palm Beach FL 33401
561-653-3266
Dallas
801 E. Campbell Road, Suite 380
Richardson TX 75081
214-653-2424
Montreal
201-6332 Sherbrooke W.
Montreal QC
Canada H4B 1M7
514-798-2169

Disclaimer

At Cepac, we're committed to taking legal advertising to a higher level. We understand the growing need for branding and strategic marketing for lawyers. That's why we're here. We're law firm marketing consultants and more. Creating compelling marketing and advertising for the legal profession is not just our business, it's our passion.