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Law Firm Internet Marketing: Statistics Don’t Lie, Consumers Use Search Engines

With the vast amount of consumers using search engines to find information, it’s imperative that law firms utilize SEM for lawyers to create visibility and new business.

/// 09/26/2011

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Dallas, Texas (Law Firm Internet Marketing News)-- Search engine marketing (SEM) for lawyers is an ever-growing avenue for law firms to promote their legal services—and for good reason. According to a Pew Internet survey, 92 percent of online adults use search engines to find information on the World Wide Web, which includes 50 percent of adults who do so on a typical day.

Furthermore, the study noted search is most popular among the youngest adult Internet users (those age 18-29), 96 percent of whom use search engines to find information online. But, the 30 to 49-year-old and 50 to 64-year-old demographics didn’t fall far behind. The study showed 91 percent of people in those demographics use search engines to find information on the Internet as well.

Search engine marketing includes many of the tactics of Internet marketing widely used by law firms to promote their lawyer websites by increasing their visibility in the result pages of search engines like Google, Yahoo and Bing. Visibility is achieved by using pay-per-click (PPC) ads, contextual advertising, search engine optimization (SEO) and paid listings—also known as inorganic results.

Consulting with an experienced law firm Internet marketing company—like Cepac lawyer marketing—that is knowledgeable about SEM for lawyers and SEO—law firms can begin to harness the power that SEM has to offer for attorney advertising efforts.

Before the Internet boom, consumers turned to the Yellow Pages to find a lawyer in their area, but those days are long gone and consumers have instead turned to the World Wide Web. A robust SEM campaign, with the support of SEO, can help potential clients find your lawyer website, yielding an increased amount of need-driven Internet traffic to your attorney website—turning inquiries into new, potentially profitable cases.

About the author:
Law firm marketing specialist, Rene Perras, has been helping law firms across all fields of legal practice with search engine marketing for over 20 years. For a free consultation, please contact Rene Perras at 720-ONE-RENE or visit Cepac.com

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At Cepac, we're committed to taking legal advertising to a higher level. We understand the growing need for branding and strategic marketing for lawyers. That's why we're here. We're law firm marketing consultants and more. Creating compelling marketing and advertising for the legal profession is not just our business, it's our passion.