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Attorney Internet Marketing: Will Google+ Brand Pages Boost Web Marketing?

Speculation is swirling about how Google+ brand pages could boost overall lawyer social media and Internet marketing efforts.

/// 08/24/2011

Print & Social Options

Palm Beach, FL (Attorney Internet Marketing News)—There’s been lots of talk about the highly anticipated launch of Google+’s brand pages and how it may or may not kick social media marketing into the stratosphere. The attorney Internet marketing experts at Cepac lawyer marketing are among the many Internet marketing agencies that see promise in Google’s latest attempt to knock Facebook and Twitter from their social media thrones.

While much is still unknown about what Google+ brand pages will offer, the speculation and chatter is nothing but positive. Attorney Internet marketing firms are optimistic that the social media platform will help to boost lawyer social media campaigns.

It is suspected that Google+ brand pages will incorporate Google’s revered analytics, giving marketers and their clients a better understanding on how to target their preferred audience. This will help minimize the amount of money spent on attorney Internet marketing efforts in areas where the audience demographics are less clear.

The search opportunities within Google+ brand pages are also expected to be a strong feature for the social media network. Google has long been a top choice for search, pay-per-click and display advertising among attorney Internet marketing firms for achieving top visibility for their law firm on the Internet. For lawyers who already use Google search and display marketing in their attorney Internet marketing plans, it will likely enhance their lawyer marketing efforts and help to direct more relevant potential clients to their lawyer websites. But, even if your law firm doesn’t use Google in its lawyer marketing campaigns, Google+ will likely still prove to be valuable in lawyer social media campaigns.

In addition, Google also is allegedly going to fully support its brand pages with its Google Display Network, AdWords and DoubleClick advertising products, allowing for more attorney Internet marketing opportunities.

Google+ brand pages also are likely to be equipped with more customization features, unlike Facebook business pages that are all virtually the same. These customization features could set your law firm apart from the next attorney, which can help eliminate consumer confusion in the marketplace.

While it will take a little longer to determine if Google+’s mere 20-million user base can grow to compete with Facebook’s whopping 700 million users, Google still offers marketing opportunities that Facebook does not. Regardless, Google+ holds a lot of promise for attorney Internet marketers in their Web marketing efforts, which may prove more valuable than Facebook.
The law firm marketing experts at Cepac Inc. are skilled at creating and implementing top-notch social media campaigns, which target relevant consumers, turning “friends” into clients. Cepac offers effective social media campaigns, which implement proven tactics to build your law firm visibility, awareness and client base.

For more information on law firm marketing, social media campaigns for lawyers or Smart News Technology contact Rene Perras or visit Cepac.com.

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At Cepac, we're committed to taking legal advertising to a higher level. We understand the growing need for branding and strategic marketing for lawyers. That's why we're here. We're law firm marketing consultants and more. Creating compelling marketing and advertising for the legal profession is not just our business, it's our passion.